Helping Brands Navigate the

eRetail Ecosystem

Own the digital shelf with our integrated advertising, marketplace, and data-driven eCommerce solutions.

Own the digital shelf with our integrated advertising, marketplace, and data-driven eCommerce solutions.

Global Services, on all Major Platforms

Sponsored Ads

DSP

Marketplace

Sales Support

Creative Development

Advanced Analytics

Some of our retail partners:

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Learn how we deliver data-driven optimizations and drive eCommerce results for our clients.

We're eRetail Media Experts

Experts on activating the retail media flywheel through advertising, marketplace, data, & operations

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Integrated with retail media partners, premium partner status advantages training & certifications

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Access to proprietary, holistic, and optimization tool sets + advanced measurement solutions

Some of our Clients

Case Study: MAM BABY

Case Study: MAM BABY

MAM Baby was looking to increase its investment and performance on Amazon Advertising in 2023. They tasked the Monkey Brush team with developing an investment strategy to grow their market share while maintaining a strong ROI and purchase rate.

The Monkey Brush Approach

Monkey Brush built a detailed forecast tool to identify the key campaign tactics, ad formats, and categories that would drive growth in the bottles and pacifiers categories.


Our marketplace team updated key ASINs and brand store pages to educate the Amazon shopper MAM's bottle and pacifier benefits.


The Search Advertising team then drove traffic to the relevant pacifier and bottle keywords for discovery and conversion while the DSP advertising team took control of campaigns in March to focus ad spend on Consideration tactics to improve New to Brand growth for the brand.

MAM Baby was looking to increase its investment and performance on Amazon Advertising in 2023. They tasked the Monkey Brush team with developing an investment strategy to grow their market share while maintaining a strong ROI and purchase rate.

The Monkey Brush Approach

Monkey Brush built a detailed forecast tool to identify the key campaign tactics, ad formats, and categories that would drive growth in the bottles and pacifiers categories.


Our marketplace team updated key ASINs and brand store pages to educate the Amazon shopper MAM's bottle and pacifier benefits.


The Search Advertising team then drove traffic to the relevant pacifier and bottle keywords for discovery and conversion while the DSP advertising team took control of campaigns in March to focus ad spend on Consideration tactics to improve New to Brand growth for the brand.

The Results

Monkey Brush built a detailed forecast tool to identify the key campaign tactics, ad formats, and categories that would drive growth in the bottles and pacifiers categories.


Our marketplace team updated key ASINs and brand store pages to educate the Amazon shopper MAM's bottle and pacifier benefits.


The Search Advertising team then drove traffic to the relevant pacifier and bottle keywords for discovery and conversion while the DSP advertising team took control of campaigns in March to focus ad spend on Consideration tactics to improve New to Brand growth for the brand.

Exceeded the Q1 ROAS forecast goal by 6%, Ad Sales forecast goal by 7%, and Purchase forecast goal by 31%. These metrics drove share of sales increases in the pacifier and bottles category versus Q1 2022.

Monkey Brush is part of the LABELIUM Group, a global independent performance agency with offices in Frankfurt, Lisbon, London, Madrid, Mexico City, Miami, Milano, Montreal, New York, Paris, Sao Paulo, Singapore, Shanghai, Sydney, Toronto, Wien, Chicago and Melbourne.